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2015 Digital Recruitment Marketing Trends

Posted By APSO, 08 September 2015

2015 Digital Recruitment Marketing Trends

 

Article by Daniela Bascelli (Digital Marketing Specialist and Founder) of Onyx Digital Pty Ltd. Visit www.onyxdigital.co.za

 

As more recruiters are becoming digital savvy so has the need to be at the forefront of trends as they evolve. Take some time out to get up to speed with what 2015 digitally has in store for you and incorporate them into your business marketing.

 

Take a look at what they are:

 

  • Digital Recruitment

This refers to using any online method to recruit digitally which includes social media and all or any of the different social networks required to achieve goals.

 

  •  Mobile Content

Focus on shifting from traditional and average web standards and offer exceptional career centered information that is easily accessed via any mobile device. Most initial candidate experiences will be attained via mobile through content delivery.

 

  • Video Marketing and Employer Branding

Companies will use video to demonstrate employer ethos and benefits of working with them to attract candidates.

 

  •  Online Communities

The jewels in the crown will be to engage, nurture and grow all online communities especially in the traditional social networks using content delivery and conversation to influence mindsets.

 

  •  Brand Ambassadorship

Employees are ideal brand ambassadors. Select yours, at least two people and use their online profiles which are another brand touch point. Utilise them well.

 

  • Marketing Partnership

Recruiters need to partner with their marketing providers to create outstanding and valuable digitally provided content that will keep them in candidates and clients thoughts.

 

We have reached an era of absolute content overload, therefore to “shine like a diamond” you need to be exceptional and give all or nothing.

 

Remember that social networks are becoming the preferred channels for promoting a talent brand and for sourcing. To achieve talent acquisition in 2015 you need to be active where your passive and active candidates are.

 

Be interesting and always add value.

 

Article by Daniela Bascelli (Digital Marketing Specialist and Founder) of Onyx Digital Pty Ltd. Visit www.onyxdigital.co.za

 

 

Tags:  APSO  digital recruitment  marketing  marketing partnerships  marketing trends  mobile content  online communities  onyx digital  recruitment  recruitment trends  video marketing 

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