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Give LIFE to your social media content with images

Posted By APSO, 16 October 2014
Updated: 18 September 2014

Give LIFE to your social media content with images

 

About the Author: Daniela Bascelli is the Digital Marketing Specialist & Founder of Onyx Digital. Follow her on Twitter @danielabascelli and follow the Onyx Digital Team on @OnyxDigitalTeam.  Website: www.onyxdigital.co.za

 

It is the creative and innovative content that gets noticed online and gets people talking.


 

Brands need to do much more than just put a simple social media update together. They need to be extraordinary to notice extraordinary results! Competition is stiff and ways and means to create the right type of attention has become more challenging. Content needs to be magnetic to attract engagement.

 

Brands as a whole need to understand the essence of visually compelling images and for smaller businesses, if the thought of hiring a graphic designer for your social media seems way out of your budget, then perhaps it’s time for you to look at simpler, yet still quality, alternatives.

 

This means you need to be ultra-creative and innovative. You need a collection of high resolution quality images (that communicate your messages) and that (engage with your audience), that can be easily accessed and used as key content pieces in your social media content.

 

Where should you begin?

 

Browse various stock photo websites, look at the quality and type of images they offer, the purchase process and cost, and most important what works with your personal requirements. Familiarise yourself with the websites license terms so you understand how to use their images, legally.

 

Lastly, please REMEMBER, for the successful process of getting these images onto your system, you need to allocate resource to take the time to source, collect and finally download the images.

 

Ensure you understand the download requirements of what you pay for and work it into your daily work schedule so that you never forfeit images that have mistakenly not been downloaded in the allocated access time period.

 

There are really great options out there and nothing is stopping you from creating the WOW factor. 

 

Some of the websites links you can browse to obtain good quality images are the following:

 

www.shutterstock.com

www.istockphoto.com

www.depositphotos.com

www.dreamstime.com

www.stockphoto.com

www.gettyimages.com

www.fotolia.com

 

Always download images that are large because the resolution will be best and because you can use large images for other content pieces over and above social media.

 

Enjoy getting creative and having fun!

 

Tags:  APSO  apsogram  content  images  social media 

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