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Give LIFE to your social media content with images

Posted By APSO, 25 September 2014
Updated: 18 September 2014

Give LIFE to your social media content with images

 

About the Author: Daniela Bascelli is the Digital Marketing Specialist & Founder of Onyx Digital. Follow her on Twitter @danielabascelli and follow the Onyx Digital Team on @OnyxDigitalTeam.  Website: www.onyxdigital.co.za

 

It is the creative and innovative content that gets noticed online and gets people talking.




 

Brands need to do much more than just put a simple social media update together. They need to be extraordinary to notice extraordinary results! Competition is stiff and ways and means to create the right type of attention has become more challenging. Content needs to be magnetic to attract engagement.

 

Brands as a whole need to understand the essence of visually compelling images and for smaller businesses, if the thought of hiring a graphic designer for your social media seems way out of your budget, then perhaps it’s time for you to look at simpler, yet still quality, alternatives.

 

This means you need to be ultra-creative and innovative. You need a collection of high resolution quality images (that communicate your messages) and that (engage with your audience), that can be easily accessed and used as key content pieces in your social media content.

 

Where should you begin?

 

Browse various stock photo websites, look at the quality and type of images they offer, the purchase process and cost, and most important what works with your personal requirements. Familiarise yourself with the websites license terms so you understand how to use their images, legally.

 

Lastly, please REMEMBER, for the successful process of getting these images onto your system, you need to allocate resource to take the time to source, collect and finally download the images.

 

Ensure you understand the download requirements of what you pay for and work it into your daily work schedule so that you never forfeit images that have mistakenly not been downloaded in the allocated access time period.

 

There are really great options out there and nothing is stopping you from creating the WOW factor. 

 

Some of the websites links you can browse to obtain good quality images are the following:

 

www.shutterstock.com

www.istockphoto.com

www.depositphotos.com

www.dreamstime.com

www.stockphoto.com

www.gettyimages.com

www.fotolia.com

 

Always download images that are large because the resolution will be best and because you can use large images for other content pieces over and above social media.

 

Enjoy getting creative and having fun!

 

Tags:  APSO  apsogram  content  images  social media 

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Attract Better Candidates

Posted By APSO, 18 September 2014

Attract Better Candidates

According to Careerbuilder.com, 77% of all candidates are open to new opportunities...providing these are presented well by recruiters. Their survey also showed that on average, candidates are using 16 different platforms to source jobs, working with recruiters, applying directly and networking to secure career development opportunities.


In a highly competitive marketplace how does your brand fair against those of your competitor recruiters and clients? Why would a candidate choose to work with you?





Be easy to do business with


How complex/tiresome is your application process? If it takes more than five minutes or a handful of fields to complete you’re at risk of losing their interest. This is particularly true of candidates you’ve headhunted and who may feel frustrated by administrative hoops you expect them to jump through.

Give candidates options to connect with you. Provide multiple channels of communication including telephone. Many skilled/senior candidates would like the chance to talk to you about the opportunity before deciding whether to apply. Consider who you might be missing if you insist on cumbersome application processes.

Think WIIFM

When creating a job advert or approaching someone via social media, think how your approach may be perceived by the candidate. What’s In It For Them?

What information would entice you to consider the job? Go beyond the duties and KPI. In most skilled occupations the daily tasks are the same, irrespective of where you work. The attraction to a new opportunity will likely be related to environment, career development prospect, flexible work hours, benefits or something beyond the “job” itself. Highlight the uniqueness of the opportunity and, if headhunting, do your research on the candidate to find out whether there is something about them personally (or their interest) that may be aligned to your client’s opportunity and that could be used as a push lever.

Recruiters, you need to think like marketers. Semantics matter! The words you choose and the way in which you describe things counts and can make all the difference in who you attract and who ultimately follows your call to action and applies.

Are you mobi-friendly?

51% of candidates globally use mobile devices to apply for jobs. And in South Africa (and Africa as a whole) the majority of people access the Internet using their mobile phone. Are your online platforms responsive and mobile compatible?

Consider how your adverts will appear on a phone screen. Do the online application forms work on a mobile device? Whilst checking your agency’s online platforms, also check that the suppliers you use, such as job portals, have also optimised their sites to give you the best chance of attracting great candidates.

Develop an ACTIVE network don’t just build a database

Too often recruiters simply begin the recruitment process with a new advert, aiming to source all new candidates. Why not review candidates from previous assignments and those on your “database”?

With the implementation of the Protection of Personal Information Act (POPI) database management becomes more complex. It may even be best to reduce your risk and associated administration but focusing on building an active network rather than a large cumbersome database. 

As a specialist or niche sector recruiter, nurturing a network of candidates will generate a far greater return on investment. Actively participate in industry-specific forums, groups and discussions. At the same time as learning from those in these circles, you get to grow your knowledge, share your experience and build a reputation as the “go to” recruiter in that industry.

Manage candidate expectation

Word of mouth is a powerful marketing tool. Ensure that every candidate that interacts with your brand has a positive experience, even if you’re unable to place them. Treat candidates with respect, provide feedback and manage their expectations. Great people are confident in referring others and this can assist you in building your reputation and driving good people to your door, hopefully exclusively as they choose to work with you only and not go into the open market.

 

 

 

Tags:  APSO  apsogram  candidates  expectations  mobi-friendly 

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PROFESSION Articles

Posted By APSO, 05 September 2014

PROFESSION Articles - August/September 2014

Click on the below image to view great articles written by the APSO team.

  • Dress for the job you want - Natalie Singer, APSO COO
  • Credit & Criminal Records: The basics for job seekers - Attie Botes, APSO
  • Social Media Job hunting tips - Daniela Bascelli

Tags:  APSO  brand  credit  criminal record  dress  dress code  job hunting  job seeker  profession  social media 

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Complimentary PROFUSION magazine - August/September 2014

Posted By APSO, 19 August 2014
APSO is a proud partner of PROfusion and provides content for the job/work section of this bi-monthly digital magazine aimed at 18 - 30 year olds. 

Please click here  or on the magazine image below if you'd like to access your complimentary copy.

Tags:  APSO  e-learning retrenchment  job hunt  job seekers  liberation  social media 

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Temps Know Your Rights

Posted By Administration, 16 July 2014
Updated: 07 July 2014
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PROfusion Magazine - Complementary Copy of June/July 2014 Edition

Posted By APSO, 09 July 2014
Updated: 07 July 2014
APSO is a proud partner of PROfusion and provides content for the job/work section of this bi-monthly digital magazine aimed at 18 - 30 year olds. 

Please click here  or on the magazine image below if you'd like to access your complimentary copy.


Tags:  body language  culture  Performance review  Travel 

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PROfusion Magazine - Complementary Copy of April/May 2014 Edition

Posted By Administration, 07 July 2014

APSO is a proud partner of PROfusion and provides content for the job/work section of this bi-monthly digital magazine aimed at 18 - 30 year olds. 

Please click here  or on the magazine image below if you'd like to access your complimentary copy.





Tags:  assets  exercise  promotions  travel 

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Opportunity

Posted By APSO, 02 July 2014
Updated: 01 July 2014
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3 Simple Rules

Posted By APSO, 13 June 2014
Updated: 12 June 2014
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Purposeful Life

Posted By Administration, 11 June 2014
Updated: 02 June 2014
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