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South African launch of International “Adapting to Change” campaign

Tuesday, 14 February 2012   (0 Comments)
Posted by: Zina Girald
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South African launch of International "Adapting to Change” campaign

APSO is embarking on a journey to enable private employment agencies in South Africa to fulfil their potential as change enablers, challenging out-dated perceptions of the industry and inadequate regulation.

The International Confederation of Private Employment Agencies (CIETT), to which APSO is a member, has partnered with the Boston Consulting Group to produce a report, entitled Adapting to Change, which examines the contribution that the private employment services industry can make to the economy. The world has changed over the last few years – economic cycles are becoming more volatile and adapting to these new dynamics is one of the greatest challenges societies face today. The ever-changing economic landscape is revolutionising the way societies and labour markets operate, and as such it seemed an opportune time to examine the role that our industry can play in facilitating adapting to these shifts. The findings of the report, including the submissions made by South Africa, reveal that private employment agencies have a significant role to play – our industry has the potential to provide a bridge to social and economic progress by enabling adapting to change, ensuring better labour markets, and delivering decent work.

However, to realise this potential we still have barriers to overcome. As you will be well aware, the trade unions and even some government officials, are still hell-bent on banning our sector altogether. The image of our industry has taken a serious blow over the past two years with all the negative, and often untrue, statements made. To tackle these challenges, we need to raise awareness of this potential and engage with trade unionists, policy makers and employers. To do this, we are hosting a series of events aimed at the industry and employers in particular, in late March and early April.





Mon 26 March 2012

Luncheon 12h00 – 14h30


Tues 27 March 2012

Breakfast 08h00 – 10h30


Wed 28 March 2012

Breakfast 08h00 – 10h30


Thur 29 March 2012

Breakfast 08h00 – 10h30

Cape Town

Mon 02 April 2012

Breakfast 08h00 – 10h30

East London

Wed 04 April 2012

Breakfast 08h00 – 10h30

Port Elizabeth


During these sessions, Johnny Goldberg, Chief Operating Officer of CAPES and lead negotiator at NEDLAC will provide an update on the current labour law review. This will provide insight into the possible regulatory framework for the sector in South Africa and enable you –and your clients – to better understand the role that our sector will have to play in assisting employers in managing the flexibility required to be globally competitive and in enabling individuals to productively participate in the labour market. In addition, CIETT’s Communications & Economic Affairs Advisor, James Gribben, will join us from Brussels to present the findings of the Adapting to Change report and to answer questions and provide insight into the ways our compatriots globally are managing this shift.

Speaking on the project, James said "Adapting to Change brings together research from over 40 countries and sets out how private employment services facilitate adaptation to structural, cyclical and seasonal changes in the labour markets. It was the result of 9 months of close collaboration with the team at the Boston Consulting Group and experts from CIETT’s membership.

Adapting to Change makes the positive case for appropriately regulated private employment services and unites the industry across the globe in its vision for the new reality of work. The report is only the first step of a global journey and I am delighted that its findings are being received so well in very diverse markets”.

However, this road show is only one step on a much bigger journey to change the perception, and ultimately regulation, of the private employment services industry across the world. Following the global launch at a debate session in Geneva in October, a range of regional and national events will take place, examining the specific environment and challenges their own labour markets face and considering how they can collaborate to develop effective solutions. Insights and resolutions achieved through these sessions will be aggregated to form a global action plan for the industry, providing tailored recommendations to challenges and proposing solutions to help us in our journey to become change enablers in every country and region where we operate.

This is an exciting time for our industry. This is only the beginning of a wider campaign and we hope that all members will join us on this journey. Places are limited so please contact Gloria Clegg on 011615 9417 or more information and to book.


Since May 2010 James Gribben has acted as Communications and Economic Affairs Advisor at CIETT, the international confederation of private employment agencies, and Eurociett, the representative body for the industry in Europe. In this role James has worked on a number of research publications for CIETT including the recent Adapting to Change project. James coordinates the activities of Eurociett’s research committee and is the primary contact point for press and the academic community within CIETT.

Prior to joining CIETT, James worked in the press department of the European Chambers of Commerce and in the Brussels office of the Confederation of British Industry. He is a graduate of the University of Edinburgh with a Masters in Political Science.




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