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Tuesday, 08 November 2016   (0 Comments)
Posted by: Debbie Botha
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It’s a great time to be in recruitment. The need and demand for talent is massive and continues to increase. This year, recruiters are going to have to take an even more strategic and technical approach to talent acquisition and differentiate themselves from competitors if they want to succeed.

This is according to KC Makhubele, president of the Federation of African Professional Staffing Organisations (APSO), an industry body committed to the upliftment and professionalisation of the labour recruitment industry in South Africa.

“During our upcoming annual conference taking place in Johannesburg on the 8th and 9th of June, top local and international speakers will be discussing this, as well as other global trends that recruiters need to embrace now in order to stay ahead of the pack,” says Makhubele.

Six trends recruiters are urged to watch out for in 2016 include:

Cellphone Recruitment: We live in a hyper-connected world in which 43% of candidates use their cellphone to search for jobs. As such, it is fast becoming the preferred method for job applications.  With this in mind, recruiters should ensure that candidates can complete and submit a job application from any mobile platform. 

Video Recruitment:  More and more recruiters are realising that a video is worth a thousand words and can have a profound impact on selling candidates. Video is also being used as a way to advertise jobs and it’s predicted that this year, recruitment sites will be jam-packed with insightful content to capture the attention of candidates.

Resumes are relics:  Say farewell to the humble resume and hello to online profiles.  This year, it will become essential for recruiters to utilise social professional networks, like LinkedIn, when searching for and placing talent.

Do you speak GenY? Generation Y (born between the early 1980s to around 2000), are entering the workforce en masse.  Recruiters should start thinking about how they will deal with this tech-savvy, globally minded generation. According to research, 61% of millennials feel personally responsible to make a difference in the world, 50% want to start their own business, or have already done so and 44% are not expecting to stay with an employer for more than two years.

Employer Branding: According to LinkedIn’s 2016 Global Recruiting Trends report, employer brand has re-emerged as a top priority.  One of the reasons for this is that quality candidates won’t apply to a company if they can’t find enough information about the company online.

What HR professionals will be focusing on:  LinkedIn notes that in 2016, talent leaders will continue to value quality of hire as the most important metric to track performance, and most organisations are measuring it with employee turnover. This could be why employee retention has emerged as a top priority. Also, employee referral programs are a key source of quality hires and are growing as a long-term play.

For more information on the APSO Annual Staffing & Recruitment Conference, or to book your place, please visit the APSO website:

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